Palestinian Startups involved in the WaterMedYin Project

Palestinian Startups involved in the WaterMedYin Project

20 December, 2021

Let’s discover more about the major innovation players involved in the WATERMEDYIN project, and to introduce the latest game-changers of the agri-food and waste industry in Palestine.

Over the past few months, 10 Palestinian start-ups were involved in intensive and diligent training aimed at strengthening their businesses, building their offerings, and preparing them to enter the marketplace.

Five of them had the opportunity during the 𝗠𝗘𝗗𝗜𝗧𝗘𝗥𝗥𝗔𝗡𝗘𝗔𝗡 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 𝗔𝗚𝗥𝗜𝗙𝗢𝗢𝗗 𝗪𝗘𝗘𝗞 to learn about the latest technologies and strategies in sustainability and innovation, while networking and pitching to potential investors.

What makes these start-ups so special? let’s meet their videos.




Flowless provides a platform to monitor water transmission across municipal water systems. The company installs sensors and connects them wirelessly to a cloud platform that allows water managers to track quality and to identify leaks in real-time. Flowless is trading with several projects already deployed in the West Bank and Gaza. They are in revenue and are looking to expand. Flowless has real SDG potential, as the platform helps municipal water managers identify water waste, which is of major importance in water stressed countries like Jordan (where Flowless also has projects.)

Baker Bozeyeh



Blue Filter builds water filtration systems designed to remove nitrates and other pollutants from water used in agriculture and irrigation systems. Blue Filter uses natural media to absorb toxins, which itself can be converted into fertiliser and animal feed. Blue Filter is not quite in Beta; the platform itself is still being developed that racks water quality. In the comng months they shall work to refine their market validation. Blue Filter is about water quality and sustainability so in that respect, they have social impact. Their products only use natural media to filter water.
Salah El Sadi




Holy Land Tulips intends to grow tulips in a controlled environment (grow rooms) and sell them throughout the West Bank. Holy Land Tulips is rather in ideation stage: the young leader has done sound research and has good references and examples of successful similar businesses abroad. The company needs support along the whole journey from idea to trading. The start-up has a clear policy in favor of women: it is women-owned, and intends to give employment to more women.



Ezra makes hydroponic grow systems for homes. The systems include a prototype rooftop system, and smaller systems for balconies and windows. Ezra has a prototype developed for rooftops; they lack in market validation. In terms of social importance, the challenge ahead is to upscale the solution, growing from the size of a hobbyist tool, so to gain a real role as integration in urban food system. 
Mohammad Masqala




Palstevia grows stevia and packages it for consumer use. It has two products: raw stevia and stevia put in bags (like tea) for consumes to use as a natural, alternative sweetener. Palstevia has products to market. They do have social impact. First it is a woman-owned and woman managed business. The stevia they grow is in greenhouses with a focus on sustainable agriculture and the product itself is designed to reduce the amount of sugar consumed in the territories.



Agriotec provides an IoT management solution for greenhouses. The company has built a platform to provide real-time growing condition information for greenhouse managers, based on wi-fi- sensors placed to monitor the greenhouse. The company addresses SDGs related to sustainable food systems and communities, as greenhouse farming is common in the Middle East. Agriotec is still developing a prototype. The team is based in Gaza and Toronto, which lets envision an international market potential. Getting the prototype up and running is the first order of business.



Walter intends to convert shower water into clean, gray water to use in toilets. The Walter device collects shower water into a basin, where it is filtered and treated with a sanitizer, turning the water blue. The water is then pumped into the toilet cistern. Walter aims to reduce residential water consumption by a substantial margin, by recirculating shower water. Even if it hasn’t yet grown enough to go to market, the company has won several awards and has been recognised as innovative
Abdul fattah M. shehadeh




Myriam connects in-home makers of traditional Palestinian foods (usually, shelf stable products like honey and some dry goods) to the consumers via marketplaces and an online store. The company has a range of products all branded as Myriam. Myriam’s founders and almost all its makers are women. The company intends to continue to pursue the SDG gender equity goal by opening up their own commercial kitchen and inviting women to become makers for the brand. Myriam is trading already and are in revenue. The revenues are impressive however they are mindful that their margins are on the low side as one would expect with the types of products they sell.
Dalia Ramadan



Dr. Sbihat is a fairly well-known professor in the West Bank. This is his family’s company. They aim to lease unexploited olive-tree cultivation in the West Bank, to take care of the trees and harvest them and sell the fruits -upon processing- as either olive oil or table olives. The company is actively selling their products, with a profitable export activity in the AUE already established. They are also dedicated to preserving olive growing in the West Bank which is important to the Palestinian identity and cultural heritage. The business model described above is a new way for them to expand production. 



Agrilive is an irrigation management device for farmers. The device monitors water distribution and allows farmers to add nutrients to the water (fertirrigation). Agrilive has prototyped a smaller unit for small farms; a larger model can support the irrigation of 100 dunams (approximately 10 Ha). The company does support SDGs related to sustainable communities and clean water as part of the benefit of the product is to reduce water consumption on farms. They are presently seeking for support to balance tech capacity with commercial expertise, starting by analysis of competitors and market validation.